Your Cart is Empty

SPORT Insoles for Athletic and Athleisure Shoes

1. Select Size

2. Choose Quantity

BRAND NEW! Scientifically Superior Insoles.

Developed by a podiatrist.
Engineered by a rocket scientist.
Featuring our Insolia FLEX® and Insolia CRADLE® technologies.
Experience the difference.

Our scientifically-superior insole features two technologies - our patented foot-flexing and heel-cupping technologies. Combined, these technologies improve the biomechanics of the shoe allowing for optimal foot flexing and proper support of the foot. This results in a more natural walking motion, less foot fatigue and significantly more comfort.

    They work wonders for those who suffer from sore feet in flat shoes or plantar fasciitis!


      Why athletic shoes typically hurt.

      More often than not, wearing flat, unsupportive shoes or shoes that do not match the shape of our foot can cause foot pain and lead to long–term damage to our feet, back, knees and hips. 

      See, a woman's foot is neither flat nor uniformly shaped. Yet oftentimes, our irregular-shaped foot rests on a uniformly shaped surface that does not match the shape or structure of our foot bones.

      Our foot is neither flat, nor uniformly shaped.

      This mismatch in shape results in unnatural and undue pressure on the ball of the foot, the heel bone and the soft tissue of the foot (including the plantar fascia).

      This increase in pressure can:
      * Cause heel pain;
      * Aggravate plantar fasciitis;
      * Lead to knee, leg and lower back pain;
      * Induce foot fatigue; and
      * Trigger biomechanical issues and poor posture.

      The image above is a screen capture from a motion capture study comparing the biomechanical effects with and without the Insolia FLEX and Insolia CRADLE technologies.

      Patented forefoot flexing technology.

      Our Insolia FLEX technology dramatically improves foot flexion and efficiency with a precisely-engineered asymmetrical depression in the front of the foot bed. This depression allows the ball of foot - the foot’s pivot point - to flex naturally eliminating the need to over-grip the shoe while moving. It also allows the foot to push off efficiently and lift the body while moving forward. This movement increases the efficiency of movement so much so that testing has shown to reduce oxygen demand and improve stride length. It also allows the arch to naturally rise on its own creating dynamic natural arch support. 

      The multiple benefits of our Insolia FLEX technology.

      Patented heel-cupping technology.

      Our Insolia CRADLE technology is derived from careful analysis of the heel bone. It features a subtle contour in the insole footbed that matches the irregular shape of the heel bone providing an immediate sensation of comfort. It also features an asymmetric forward edge that relieves pressure on the plantar fascia, and is slightly elevated on the outer (lateral) edge for improved balance.

      Placement of our Insolia FLEX and Insolia CRADLE technologies in the SPORT insole.

      Significantly more comfort.

      After stepping onto our SPORT insole, you may experience an instantaneous relief of heel pressure and foot discomfort. Or you may experience a more subtle change, but will now wear your shoes longer without pain or strain.

      To appreciate the benefit of these insoles, multiply the decrease in pressure (see pressure map above, foot on right) by 7,000 to 10,000 steps per day.

      The Vivian Lou SPORT insole does
      4 things unusually well.

      1. The patented Insolia FLEX depression under the big toe joint allows the toe joint to drop and rotate in a way that relieves gripping pressure on the footbed and enhances all day walking comfort.

      2. The drop of the big toe joint created by the Insolia FLEX depression also allows the arch to rise on its own creating natural arch support and activating the windlass energy storage mechanism of the foot (The windlass mechanism or movement of the medial longitudinal arch is essential for shock absorption, stability on uneven terrain and support of body weight.) Because of this, manufactured arch support is not needed.

      3. The Insolia CRADLE® (or heel-cupping) depression under the heel is subtly contoured so that the footbed matches the irregular shape and structure of the heel bone. This creates an immediate sensation of comfort and support that lasts all day.

      4. The Insolia CRADLE® (or heel-cupping) depression features an asymmetric forward edge that relieves pressure on the plantar fascia, further enhancing all day comfort.

      Satisfaction guaranteed.

      With our Forever pain-free guarantee, you have nothing to lose ... except that awful foot pain.

      Plus, a portion of every sale helps disadvantaged women revitalize their confidence and reclaim their independence. 

      Easy to install.

      : Insolia® Insoles are intended for use in shoes solely to make them more comfortable. They are not intended to treat medical conditions of the feet, nor should they be a substitute for custom foot orthotics. Consult your podiatrist if you have any questions about your specific foot condition and whether Insolia Insoles are right for you.

      Get 10% off your first order.